Grouping Text Task

Grouping Task

I have grouped  text A, B, E and F into a group focusing on the use of adjectives that lead to purchases.

The genre of Text A is the text above the blurb on a book which describes the author and book (The Fault In Our Stars) together. The primary audiences would be fans of the authors other works, young adults. However,  I think that there would also be a secondary audience which could be patients who are also suffering with cancer to maybe try and relate to the book. The purpose I think is to persuade people to buy the book and entertain but also inform others what it's like to suffer from cancer.

In the text it describes the book as 'most ambitious and heartbreaking'. The adjective 'ambitious' suggests something is determined. Using this adjective in a description of a book implies that it is a piece writing that has been worked hard on and must be high-quality book. However,  it also suggests that it could have been challenging-which relates to the content of the book as it talks about taboo subjects,  like cancer. What is also challenging about it, is talking about cancer when the target audience is young adults who are late teens. It could suggest that it is written in a way that is tentative towards the subject but still carries out a good storyline.

Text B is the text on the back of a shampoo bottle. The audience are people who dye their hair as it is a conditioner to nourish dyed hair. The purpose of the text is to persuade consumers to buy the product. The graphology helps towards the purpose as the unusual purple colour sits under black writing-it is eye catching which helps to complete the purpose.

The product uses words like 'rich' and 'creamy' which are words that are usual associated with food. It is then peculiar that it's describing a conditioner instead.  Stereotypically, women usually look at the text on the back. It also loosely comes from the lexical field of romance due to the instant thought of chocolate. So it would be women who buy this and who it will attract to purchase this product.

Another adjective that persuades them to purchase it, is 'super-sleek'. The expression talks about what their hair will be like by the end of using the product. That will instantly persuade them to buy it as it is something that they desire.

Text E is a description from a packet of Jaffa Cakes. The audience would be primarily aimed at mum's because the packaging and type of food is aimed at children. So it would be the mum's that buy it for their children. The purpose would be to inform and primarily entice people to buy them.

The adjective 'crackly' could cause you to think of a warm crackly fire. It is a positive thought and is almost cosy. However, it isn't talking about fire; it's talking about the chocolate on the Jaffa Cake.  Another word used to describe the Jaffa Cake is light.

Light is a word that could have possible meanings: a brightness, light as in low weight or even colour. Women stereotypically are obsessed with their weight and as it is women who buy these for their children, they could think subconsciously of this. They may think that by the use of the adjective 'light', that it could be healthier for them than any other cake or biscuit. So the thought of losing weight or being healthier could persuade them to buy it.

My final text is text F which is the bottom half of a DVD case. It, like the book, describes the film and creators of the film. However, one difference is that it has bonus features. These features uses imperatives that also encourage purchasing. The audience are parents buying the DVD for children.  The purpose is to entice to buy.

The eye catching graphology causes the children to pick it up and give to their parents. When the parents read the back they'll see the adjective and expression, 'high-spirited'. High spirited is a quality that most parents would want their children to be. So buying a film that encourages children to be 'high-spirited' is a positive act. High-spirited suggests a cheerful film that is appropriate for children for all ages. It then would cause parents to purchase the film.

All of the above text are connected by the fact that they have adjectives that help complete their purpose. Although some of the texts are connected by other techniques and features.

A subgroup that I would create is using imperatives. Imperatives are greatly used when trying to persuade someone to do something. This is used in Text B and D. Text B uses the imperatives  that give advice. 'Keep' and 'Apply' are more of a demand which is odd when they're trying to get them to purchase the conditioner. ' Some are more suggestions like 'leave' and 'rinse'.  However, they also are more serious like 'Avoid' eye contact with eyes. The imperative is a warning that people will pay attention to.